Bear v Shark by Chris Bachelder

This is a vicious satire about modern media and consumer culture, and how our thoughts, opinions and actions are so easily manipulated by those who hold the power of mass communication.  If the media moguls and the marketing gurus can whip an entire nation into frenzy over something as ridiculous as a staged fight between a bear and a shark, then just what else could they do?  More worryingly, how have we got to the point where we are so accepting of the banalities that are drip fed to us by our 24-our media society?  And finally… are you Team Bear or Team Shark – and shouldn’t you be worried that you care?  Sobering, scary and also incredibly funny.